Why Primo Workz Wins at Retail
Primo Workz designs category-first vehicle upgrades that deliver real comfort, usable storage, and long-term durability. Our products are built to perform in daily-use vehicles, work fleets, and adventure rigs, not just look good on a shelf.
- Category-first products with no direct substitutes
- Clear consumer value that sells quickly once seen or used
- Premium construction designed for long service life
- Strong alignment with first responders, trades, overland, hunting, and fleet customers
- Consistent pricing and MAP enforcement to protect dealer margin
- Products that improve the vehicle experience immediately, not aspirational accessories
Who We Partner With
Ideal Partners Include
- Automotive and truck accessory retailers
- Overland and off-road shops
- Hunting and outdoor retailers with vehicle-focused customers
- First responder supply and uniform stores
- Fleet upfitters and service providers
- E-commerce retailers with strong merchandising standards
Apply to Become a Primo Workz Dealer
We partner with retailers who value product integrity, customer experience, and long-term brand growth. Complete the application below and our team will review your submission.
Simple Three‑Step Setup
- Submit the form below with your docs.
- We review in 1–2 business days and set your wholesale terms.
- Place orders online or with your rep; most ship within 24hrs.
Application Notes
- Application does not guarantee approval
- Approved partners receive full program details
- Expect follow-up within a defined review window
Dealer FAQs
What kind of margins can I expect?
Primo Workz dealers receive strong wholesale margins backed by strict MAP enforcement. Exact pricing depends on product category and volume, but all SKUs are structured for consistent sell-through and healthy profitability.
What is the opening order requirement?
The minimum opening order is $1,000 wholesale. This helps us ensure stocked shelves, proper displays, and a strong customer experience from day one.
How fast do you ship?
Most orders placed by 2 PM MST ship the same business day. Larger pallet orders may require 1–2 business days. All shipments originate from our Arizona warehouse for quick delivery.
Do you enforce MAP pricing?
Yes. We strictly enforce MAP (Minimum Advertised Price) to protect dealer margins and keep the marketplace healthy. Accounts violating MAP may be suspended or closed.
Can I sell Primo Workz products on Amazon, eBay, or other marketplaces?
No. Unauthorized third-party marketplace sales are strictly prohibited. This policy ensures our dealers keep fair margins and consistent brand representation.
Do you offer drop shipping?
Drop shipping is available to select partners only. Our primary model is stock-and-sell, which provides faster turns, higher margins, and better customer experiences.
What kind of training do you offer?
We supply a quick-start sales playbook, install demo guides, and staff training videos. Live Zoom sessions are available for larger teams.
My wife has a ’22 Jeep and ordered one… after trying it, I got one for my Canyon too.
I was skeptical, but this armrest is worth it. Build quality and comfort are top notch.
Awesome product. Been using it in my 2022 Silverado—perfect for daily drives.
Very comfortable and practical. Makes long trips much more enjoyable.
really wish I had gotten my armrest a long time ago! … now I have the arm support I needed.
I waited months before buying… finally did and regret not doing it sooner.
Fits perfect. I’m in law enforcement driving 12 hours a day—this is a game changer.
